Social enterprise takes action to save Welsh wool industry


With Welsh wool prices reaching an all-time low this season, an initiative has been launched by an Anglesey-based social enterprise to add value to this natural resource.

A project led by Menter Môn, “Made with Wool” will bring together partners from across the country to realize the potential of wool as a sustainable and renewable resource. The aim is to promote opportunities and experiment with new innovative products.

Dafydd Gruffydd is Managing Director of Menter Môn, he welcomed the launch of the initiative. He said: “We look forward to working with partners to build on our research which shows that there is real potential for this sector which has a distinct Welsh identity. Our goal is to add value throughout the supply chain, from farm to end product.

He added, “With its unique properties and as a naturally biodegradable resource, wool offers a wide variety of uses and products. At Menter Môn, we have already started experimenting with it in some of our other projects, including our vertical farming system, Tech Tyfu, because it holds water so well. In the future, among other things, we hope to use it as a natural insulator in food packaging for the independent tourism sector.

Rural and North Wales Minister Lesley Griffiths MS said: “I am very pleased to see that funding from the Rural Development Plan is supporting this important Menter Môn project.

“Wool is a natural resource that we are fortunate to have in Wales, and it is important that we look at ways to maximize its potential so that farmers and the wider community can benefit.

“There are many ways to use natural wool, and I hope this project will allow Welsh wool to be used in many innovative and productive ways. “

Gareth Jones, Producer Marketing Manager at British Wool, said: “British Wool is delighted to be working with Menter Môn and the wool industry in Wales on the Made with Wool project. Being a project partner allows us to use our knowledge and expertise in the sector and make a positive contribution to identifying opportunities to support the wool sector and wool producers in Wales.

The launch of Made with Wool follows research conducted by Menter Môn under the Arloesi Gwynedd Wledig banner which focused on the current state and potential of the woolen industry in Wales. As the project grows, Menter Môn also aims to leverage the expertise of several of its other projects, including providing support to companies from the Enterprise Hub and various LEADER programs.

This project has received funding through the Welsh Government’s Rural Communities Rural Development Program 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

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