Social enterprise secures investment to develop community media projects
A The Greater Manchester social enterprise has secured investment to expand its projects which enable people aged 7 to 70 to develop their reporting and media skills.
Yellow Jigsaw, based in Wigan, has received £21,600 from the Access to Growth fund, part of GM Social Investment – a range of social investment funds provided by the Greater Manchester Center for Voluntary Organisation.
The investment will be used to develop two projects – a pop-up TV studio and children’s newsroom, Media Cubs, and to grow the online audience of Britain’s first older-led news platform, Talking About My Generation.
Yellow Jigsaw CIC has worked with a range of well-known brands to deliver the media projects, including TalkTalk, Manchester Libraries and Foundation92 – and plans to further expand its partnerships with brands targeting families and seniors.
Both projects have offered residents of Greater Manchester a range of media opportunities, from giving children the opportunity to interview Mayor Andy Burnham at their own pandemic press conference, to training older people to launch their own podcasts, news website and magazine.
The social enterprise was founded by former MEN Media journalist Kirsty Day and charity project manager Grace Dyke.
Kirsty Day, Director of Media for Yellow Jigsaw CIC, said, “We are a unique media organization whose mission is to democratize news – empowering people of all ages and backgrounds to create their own media.
“Over the past two years – during the pandemic – we have seen the value community-led media can have in empowering people and building trust between media and individuals.
“These loans are designed for organizations that have the potential to add more value to their local communities and increase their social impact – so we are delighted to have secured the investment to create further impact in Greater Manchester. “.
Access to Growth is a wholly owned subsidiary of the Greater Manchester Center for Voluntary Organisation, which has worked with social change and ethical business organizations in Greater Manchester for over 40 years.