Social enterprise launches new local print title
Social enterprise Social Streets has launched The Slice, a new print title for residents of Tower Hamlets in London.
The free 32-page color title, which hit our doors on November 16, has an initial circulation of 10,000 copies and is initially a biannual publication.
Social Streets founder Tabitha Stapely, whose background is in online journalism, said she expects pagination to increase with the potentially quarterly publication by her third issue.
“There is such an appetite for it here,” she said. “We have a well-known online brand in the region, we have built great partnerships with advertisers and already have the content and as a social enterprise the community enjoys a tremendous level of trust. “
Stapely continued: “There was a need for a publication here, I think, because Tower Hamlets is so helpless that it just couldn’t support the normal model of a print magazine and needed something. something completely different. You could say it needs a print publication much more than other areas.
“Print is believed to reach people who aren’t online, but the reality is it’s reaching people who just haven’t found you online. It’s another way to market your product online, ”she adds.
The publication is printed at Reach’s factory in Watford and although Stapely would have preferred a local printer, she said Reach won the post because of the enormous support it offered.
“We had a huge learning curve and Reach offered a great level of handling as well as brilliant online functionality to make file transfer and color management really easy. It’s just a very well-resourced company and also very affordable, despite a 25% increase in the price of paper two days before printing – it was a curved ball. ”
the slice is 100% ad-supported and is essentially a borough-wide print marketing vehicle for Social Streets’ four existing online titles for the neighborhoods of Tower Hamlets, Roman Road, Bethnal Green, Whitechapel and Poplar.
“We already have a solid digital foundation and printing is the last piece of the puzzle,” Stapely said.
“As a social enterprise that tries to use journalism to strengthen a community, celebrate its diversity and unite people, our online focus is very strongly on the cultural heritage and lived experiences of the residents of the borough. The content also encourages people to participate in borough activities as well as to raise awareness of the local economy and direct residents to these businesses. So the printed title is an extension of that, ”added Stapely.
Rather than a “passionate project” led by one person, Stapely, which employs around five people in-house and a number of young interns, said it sees the publication as a long-term, scalable and replicable solution.