Social enterprise agency to influence 1 million young people with global one-year vision – FE News

The Adam Bradford Agency (ABA) has developed its ‘Everyone is a Changemaker’ program to create an inclusive and supportive environment for learning and growth

Social campaign communications agency ABA aims to reach one million young people in global markets by 2022 with the aim of creating more opportunities for social entrepreneurship.

Through key partnerships in the UK, Middle East and USA, the agency has partnered with consultancies including the British Business Group Dubai and Northern Emirates (BBG) and Dan Bolton Creative Management to contribute to future growth.

Adam Bradford, Founder and Chief Executive of the ABA, said:

“We are on a mission to make social entrepreneurship a normal part of doing business. Through our 2022 program, Everyone is a Changemaker, we want to inspire sustainability and ethics in youth-led business programs to create entrepreneurs and jobs for the future.

“We are on track to reach our £1million turnover this year, and I hope that through our specially selected partnerships we can consolidate social entrepreneurship as one of the most major economic drivers of global corporations.”

The ABA established its branch in the United Arab Emirates in 2021 to support its efforts with the BBG and future businesses. The partnership will soon launch a “Rapid Mentorship” series, which will bring together experienced and new-to-market companies in a traditional and reverse mentorship format to learn, grow and share knowledge for equal benefit.

Katy Holmes, Managing Director of British Business Group Dubai and Northern Emirates, said:

“BBG Dubai and the Northern Emirates is over thirty years old and is rich in business expertise and experience. We are a proactive business group and seek opportunities to sustain our proposition to remain engaged and useful to the UAE business ecosystem. This partnership with Adam Bradford Agency sets out our intention to provide structured mentoring opportunities to encourage communication, connection and knowledge sharing across the established and new to the market business community.

“Adam and his team will be key navigators as we seek to attract and engage a younger demographic and I look forward to the positive potential of this planned program of activities.”

The ABA’s ongoing goal is to strengthen its portfolio of high-impact social and educational partners as part of its 2022 plans.

Dan Bolton, owner and director of Dan Bolton Creative Management, which is partnering with the ABA to host a Dragon’s Den style series to encourage creative enterprise in Middle Eastern communities this year, said:

“I am extremely excited to support this year’s Inspiring Futures project. When you embark on building a business, the journey ahead is often daunting and not without challenges. The support, guidance and leadership of those around you are extremely important as you take often lonely and hesitant steps and work extremely hard to achieve your dreams.

“Over the years, I am extremely grateful to have been able to receive support from friends, family and industry peers to help me build the successful businesses I have today. With a young and diverse team of unique individuals at the helm of my businesses, it is fitting that my businesses and I explore ways to give back to the wider business community and support future leaders who are beginning their startup journeys and by doing so in a tangible and authentic way through the initiative of inspiring futures.

More recently, the ABA announced a collaboration between AdamStart, a not-for-profit project run by the agency, and Pearson College London UK to mark the start of the international campaign rollout. He will soon launch a program with the Creative Visions Foundation in the United States and beyond, including the United Arab Emirates, with strong alignment with the United Nations Sustainable Development Goals.

The Adam Bradford Agency is a social enterprise that provides programs and advice for social entrepreneurs to develop business sustainability. Founder Adam Bradford started the agency aged 16, the same age he was diagnosed with autism, and is one of the Queen’s young leaders due to his strong business advocacy social in the world.

Bradford successfully built a digital therapy app, BetProtect, following his father’s personal struggles with gambling addiction with support from Entain, and resold it for an undisclosed sum in the industry to the summer 2021.

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