Origin’All uses IBTM to present planners with community-driven social enterprise options

The dating industry show IBTM World in Barcelona in early December saw the launch of a new community-based social enterprise for the industry: Origin’All. The company works with local, destination-specific vendors to create authentic meeting and incentive programs, with the goal of ensuring that the value of the meeting stays within the local community while enriching the experience. delegates.

Origin’All has partnered with IBTM to create the ‘Plan with Purpose – Sustainable Community Zone’, a show feature that showcased some of Barcelona’s creative and artisan talent. The area was located across from the Hosted Buyer Lounge and adjacent to the Accelerate Stage and saw live demonstrations ranging from cooking to art, all highlighting the city’s social purpose.

“Origin’All is a response to delegates’ growing desire to have an authentic experience in the destinations their meetings and incentives take them to,” said Claudia Cavariani, CEO and Founder of Origin’All. “We seek out businesses from local communities that have their own positive social agenda and use them as a more powerful addition to meeting agendas; from entertainment to social programs, unique venues to gifts.

The initiative was launched in Barcelona but Cavariani said CMW that after the IBTM show, Origin’All would seek to open up destination services across Europe and beyond.

For more information on Origin’All go to: www.originallspirit.com

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