The Highland Tourism CIC Board of Directors at Dunrobin Castle, Sutherland, from left to right, Chris O’Brien, Willie Cameron, Stuart McColm, President Yvonne Crook, Vice President Sam Faircliff, Andrew Mackay and Fiona Larg. Peak. Trevor Martin

A new northern tourism organization has been shortlisted for a prestigious award, just six months after its launch.

A community-based company, Highland Tourism CIC is one of five organizations – and the only one in the north of Scotland – shortlisted for the One to Watch category at the Social Enterprise Scotland Awards.

The organizers of the award cited “the mission, purpose and impact delivered” as reasons for placing Highland Tourism on their shortlist.

The judges were impressed with what Highland Tourism has achieved in the few months of its operation.

In addition to providing an opportunity for communities, individuals and businesses to work together for the greater good of the wider Highland community and to promote a sustainable vision and mission for the region, Highland Tourism also collaborates with Highland Golf Links and a range of other sector groups, garnered support from all political parties in the north for a strategic vision for the region, and also engaged with international tourism specialist Professor Terry Stevens and consultant advisor to Slovenian Tourist Board Misa Novak – Slovenia has been named “the first green country”, setting an example for the Highlands to follow.

Highland Tourism President Yvonne Crook said: “We have funded all activities to date through corporate donations and will soon be launching a crowdfunding campaign aimed at generating an additional £ 50,000 in funds to enable the generation of funding from other sources.

“This shortlisting for this award is incredible recognition of the hard work that the community service company has provided to date.

“We aim to create a dynamically sustainable and resilient Highland community following the Covid pandemic. This shortlist for a Social Enterprise Scotland Award is national confirmation that we are moving in the right direction to achieve our goal of making the Highlands one of the world’s leading sustainable destinations.

The annual Social Enterprise Scotland Digital Awards 2021 event will be held on Tuesday 2 November as a mixed event with a reception at the Scottish Parliament and a digital celebration.


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