IIMU opens applications for digital business management

The Indian Institute of Management Udaipur (IIMU) is inviting applications for the second round of one-year full-time MBA programs in Digital Business Management (DEM). The DEM program is aimed at experienced professionals who wish to build or enrich their managerial career in the digital field.

Admission to this residential program is through the GMAT / GRE / CAT exams (from 2018). It requires applicants to hold a graduate degree from a recognized university and more than three years of work experience. Announcing the opening of the admission season, Professor Janat Shah, Director of IIM Udaipur, said: “The DEM program aims to train business leaders who stimulate the digital economy. It is the country’s first MBA in which students focus on learning how to manage digital systems and how to use these systems to make data-driven decisions.

He further mentioned that students would learn from academics and industry practitioners through case studies, simulations, frameworks and lab projects, which would prepare them for the challenges of the emerging digital world.

Eligibility criteria

Applicants with a minimum of 10 + 2 years of study and a minimum of three years of university study with a bachelor’s degree or equivalent in any discipline

Valid GMAT or GRE score, or CAT score (obtained in 2018 or later)

Minimum full-time work experience of 36 months as of March 31, 2021

Candidates will be shortlisted on the basis of the eligibility criteria and called for the second round where they will be shortlisted during a personal interview. An offer of admission is made on the basis of the candidate’s overall academic profile, professional experience, GMAT / GRE / CAT score and performance during the personal interview.

Industry-university knowledge transfer

The IIMU Academic Advisory Council structures this program. The board is made up of founders of successful digital companies in the country, such as Pranay Chulet from Quikr and Hitesh Oberoi from Info Edge India.

Executives from leading consulting, technology, consumer products and analytics companies including Ganesan Ramachandran of Accenture, Kamesh Mullapudi of Deloitte, Nitin Bawankule of STAR India, Sreejit Roy of IBM, K Harishankar of Kimberly Clark and Ravi Vijayaraghavan of Flipkart, are also members of the advisory board.

According to the director of the IIMU, the B-school has already concluded several memoranda of understanding with several leading companies and start-ups in all sectors of activity for the sharing and development of knowledge in the digital world.


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