How IBM Consulting meets the needs of the digital business
IBM announced that IBM Consulting is the new brand of its global professional services business, previously known as IBM Global Business Services. In a conversation with CXOtoday, Kamal Singhani, Country Managing Partner – India / South Asia, IBM Consulting explains how this decision opened the door for many organizations in India and around the world, looking for people and business partners to help them co-create, co-execute and cooperate in their future operations. Extracts.
What does this change to IBM Consulting add to the larger IBM brand?
Today more than ever, companies are looking for people and business partners to help them co-create, co-execute and cooperate in their future. As a result, they are leveraging hybrid cloud and AI to transform all aspects of their operations, cope with change with speed and agility, and transform the ecosystems in which they operate. As a result, IBM faces a unique opportunity to be business transformation oriented and technology driven.
With a newly refined focus, IBM Consulting is poised to seize this significant market opportunity and more clearly establish our presence in the consulting category. Our ambition is to establish a distinct brand reinforced by the main IBM brand.
How is IBM Consulting different from IBM Services or IBM Global Business Services?
IBM renamed its Global Business Services unit to IBM Consulting and marketed it as a flagship brand. IBM Consulting is our way forward with a sharper focus, helping our clients thrive as modern businesses built on modern IT. We bring end-to-end capabilities, ecosystem partnerships, and the understanding that modern businesses need to scale quickly and with heightened empathy in the market. It means recognizing that customer expectations are higher than ever. Customers want to engage with companies that bring them value in new and different ways, value trust and transparency, and have meaningful purpose and values ââthat they align with.
IBM’s full spectrum of consulting services include strategy, experience, business process design and operations, data and analytics, systems integration, application modernization, cloud management hybrid and application operations. With this brand launch, the names IBM Services and IBM Global Business Services will be discontinued in the market. In addition, all of our external and internal content and presence will be renamed IBM Consulting.
What does this mean for all things?
The new IBM Consulting brand signals our commitment to our clients. We will navigate the present and the future together in an open and collaborative manner and leverage all the capabilities of IBM software and infrastructure as well as our strong ecosystem of partners. No other consulting provider offers the scientific advantage our clients derive from access to IBM Research and our close connection to IBM technologies such as the Red Hat hybrid cloud platform and AI software and automation from IBM.
IBM Consulting thus provides service and value at all levels of the IBM technology stack. This allows us to meet customers on their journey and makes it easier for them to consume different parts of our cloud and AI portfolio.
What is IBM Consulting’s go-to-market strategy in India?
India is at the heart of IBM’s growth and talent management strategy. At IBM Consulting, we understand what clients across the Indian business landscape need most. We help them create their business and process design for the digital world and develop cloud and enterprise applications using IBM’s hybrid cloud and AI technologies.
Our strategy is based on four key pillars;
- Design industry specific solutions and deliver assets that can help our clients with their digital transformation and process outsourcing initiatives
- Continue to invest in talent and develop skills in key areas such as hybrid cloud, AI, intelligent workflows, and application modernization. Then, leverage these learned skills to open up new avenues for business growth.
- Strengthen our ecosystem of business partners through strategic collaboration with hyperscalers as well as cloud solutions and service providers
- Continue to invest in customer relations and boost the hyper-growth of global captive centers (GCC). We have focused on Hybrid GCCs which are a combination of physical and virtual formats through which digital transformation is delivered and supported by leveraging the latest IBM technologies and solutions through our ecosystem of partners.
In India, we are the digital transformation solutions partner for some of the biggest brands including Parle, State Bank of India, Amul, IOCL and others. As a result, they harness the immense capabilities of hybrid cloud and AI. Our BFSI, Retail Centers and Global Captive Centers (GCCs) are currently the fastest growing focus areas for IBM Consulting in India.
How will this decision contribute to IBM’s overall corporate strategy?
IBM brings a rich heritage of technological innovation, purpose and trust. IBM Consulting builds on this, focusing on engagement, openness and accelerating the results that come to life through our people. It is at the top of the stack in IBM’s strategy backed by Red Hat Hybrid Cloud Platform, IBM Software & IBM Infrastructure as a base. IBM Consulting is a growth vector for the company. We work directly with our clients to apply hybrid cloud and AI technology to achieve their digital transformation goals.