First, IIM Udaipur Launches MBA in Digital Business Management



As a first step, the Indian Institute of Management Udaipur (IIM-U) launched a full-time Master of Business Administration (MBA) program in Digital Business Management (DEM). The MBA program aims to equip managers and leaders to work effectively in emerging and rapidly changing digital businesses where conventional management concepts and leadership styles no longer apply. A full-time residential program, the MBA in DEM is open for admission via GMAT / GRE for professionals with a graduate degree as well as three or more years of work experience with the first batch starting in 2020. The first round of online application starts from September 7, 2019. While the academic fees for the program have been set at Rs 15.8 lakhs, the accommodation and board fees for the residential program will be Rs 2 additional lakhs.

The DEM program will provide students with the opportunity to develop a working knowledge of emerging technologies and acclaimed practices as the course curriculum is prepared in consultation with industry experts. For this, the institute has set up an academic advisory board to develop this new program. The board is made up of founders of successful digital companies in the country, such as Pranay Chuley of Quikr and Hitesh Oberoi of Info Edge India Ltd.

Executives from leading consulting, technology, consumer products and analytics companies including Ganesan Ramachandran of Accenture, Kamesh Mullapudi of Deloitte, Nitin Bawankule of Google, Sreejit Roy of IBM, K Harishankar of Unilever and Ravi Flipkart’s Vijayaraghavan are also members of the advisory board.

“The way technology is changing the world, future careers will be very different from what we see today. At IIM Udaipur, we not only want our students to prepare for this change, but welcome it. The DEM program would meet the needs of emerging digital businesses and aspirants, ”said Pankaj Patel, President of IIM Udaipur.

According to Janat Shah, director of IIM Udaipur, the B-school has already concluded a memorandum of understanding with several leading companies in all sectors of activity for collaboration for the sharing and development of knowledge in the digital world.

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First published: Sat 07 September 2019. 18:51 IST


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