Digital Enterprise Show Unveils Former President Barack Obama as One of Our 2022 Conference Keynote Speakers in Malaga

The 44th President of United States will participate in the Digital Business World Congress

DES2022 will take place in Malaga from June 14 to 16 and will bring together more than 12,000 delegates, 500 international experts and 300 exhibiting organizations

MADRID, May 19, 2022 /PRNewswire/ — president obamaparticipate in a moderated Q&A conversation as the keynote speaker at the sixth edition of the leading international forum on innovation and digital transformation, DES – Digital Business Fair 2022which will take place for the first time in Málaga from June 14 to 16. DES 2022 will bring together more than 12,000 delegates and whose objective is to promote the digitalization of companies and administrations in order to increase their competitiveness and boost economic and social development.

Under the slogan “Reimagine Business”, more than 500 experts from around the world will share their strategies, knowledge and success stories in applying technology to different sectors at World Digital Business Congress, the flagship conference on digital transformation to be held as part of DES2022. In total, there will be over 250 hours of presentations in a content agenda complemented by six vertical forums focused on different industries (Industry 5.0, Retail & Logistics, Healthcare, Smart Cities, Banking, and Tourism & Hospitality) and agendas focused on each professional profile (CEOs, CIOs, CMOs, CDOs, CFOs and Human Resources).

Among all the sessions that will take place at the Digital Business World Congress, one of the most important for the participants and for the whole city of Malaga will undoubtedly be the one led by the 44th President of The United States of America, barack obama. The conversation will be responsible for inspiring and motivating CEOs, CEOs and senior executives of renowned international companies so that they can face the economic, social and technological challenges that have recently erupted in our system.

President Obama took office at a time of crisis unlike any other America in decades – a nation at war, a planet in peril, the American dream itself threatened by the worst economic calamity since the Great Depression. And yet, despite all sorts of political stonewalling, Obama’s leadership helped save the economy, revitalize America’s auto industry, reform the health care system to cover twenty million more Americans, and put the country on the right path to a clean energy future – all while overseeing the longest run of job creation in American history.

In addition to the former president, DES2022 will feature a long list of international experts such as Gunter Paulifounder of ZERI (Zero Emissions Research and Initiatives), entrepreneur and great specialist in the blue economy; Liz Parris, who will present the progress of his research to develop a method that will reverse the aging of cells and make it possible to prolong life expectancy; and Jesus Hernandez Galan, director of accessibility and innovation at the ONCE Foundation, who will analyze how technology can help people with disabilities to increase their autonomy. Other confirmed professionals who will share their vision and experience are the branding consultant Andy Stallman; the international consultant on corporate governance, risks, ethics, crisis, reputation, ESG and cybersecurity, Andrea Bonime-Blanc; the storytelling and communication coach, Eva Snijders; the communicator of digital transformation and economic analysis Marc Vidal; and author, TED speaker and entrepreneur specializing in startups, business transparency and female talent, Pauline Tenneramong many others.

In this edition, more than 300 exhibiting organizations such as AWS, IBM, KPMG, Kyndryl, T-Systems, Arcopay, Codurance, Personio or The Cubewill present the most innovative technological solutions, such as Artificial Intelligence, IoT, Cybersecurity, Big Data, Virtual Reality, Blockchain or 5G, among others.

Malaga, digital capital of the world

In recent years, Malaga has become a magnet for large international companies committed to innovation and digitalization. The city’s strategic location, its cultural heritage and its support for emerging business talent are some of the factors that have made Malaga a reference center for technological innovation in the south. Europe. Thus, with the celebration of DES2022, the city reaffirms the strategy of internationalization and modernization that is transforming the south of Spain at an optimal point for investors around the world to stimulate job creation in the ICT sector and the development of an economic model based on innovation and talent.

About DES | Digital Business Fair (June 14-16, 2022FYCMA, Málaga): DES-Digital Enterprise Show is an event of Nebext – Next Business Exhibitions in collaboration with the City Council of Malaga and the Junta de Andalucía. In five editions, it has become the largest European professional event on the digital transformation of companies and one of the world references that offers top management the latest technological solutions and products to help large companies, SMEs and public administrations. Europeans towards digital transformation. For 3 days, we combine technology and innovation with digital leadership, technological solutions to improve the customer and employee experience, the optimization of operational processes and the identification of new business models, services and products in all industries.

SOURCE DES-Digital Business Expo

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