Online enterprise – Virt Ent http://virtent.com/ Mon, 15 Nov 2021 17:08:44 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://virtent.com/wp-content/uploads/2021/10/icon-23-120x120.png Online enterprise – Virt Ent http://virtent.com/ 32 32 5 Proven Pointers For Building A Successful Online Business https://virtent.com/5-proven-pointers-for-building-a-successful-online-business/ https://virtent.com/5-proven-pointers-for-building-a-successful-online-business/#respond Tue, 21 Sep 2021 10:47:00 +0000 https://virtent.com/5-proven-pointers-for-building-a-successful-online-business/ Let’s face it: running a successful online business isn’t easy. You need to get a product-to-market fit, a reliable, high-performing team, the right products, and a marketing strategy that delivers meaningful results. You can’t get away with this if you want to build a successful online business. If your online business performance is far from […]]]>


Let’s face it: running a successful online business isn’t easy.

You need to get a product-to-market fit, a reliable, high-performing team, the right products, and a marketing strategy that delivers meaningful results.

You can’t get away with this if you want to build a successful online business.

If your online business performance is far from great, and you want reliable strategies to improve its performance, keep reading this guide.

1. Hire seasoned marketers

Get seasoned digital marketers to help with planning and implementing your promotional campaign.

Why? Because these experts have proven themselves and experience rich in knowledge to contribute. With their knowledge, you can develop effective strategies to boost your marketing performance and outperform your competition.

Seasoned marketers also know and use the best technologies to help them in their marketing efforts. They maximize automation, artificial intelligence (AI), analytics, and other tool capabilities to work efficiently and produce favorable results.

For example, to streamline the entire content marketing process, marketers use top-notch content management software.

This tool keeps them on top of production, distribution, publishing and other workflows involved. They can quickly check the quality of your materials, collaborate with the team, integrate SEO, and perform various tasks.

Plus, hiring seasoned marketers gives you access to years of industry intelligence to accelerate the business’s exponential growth.

2. Take advantage of the best website builders

Successful online stores cannot function optimally without robust platforms that back up their operations.

That’s why you need to build the foundation of your site on the best platforms designed for your type of business.

Let’s say you’re an ecommerce store that wants to create omnichannel shopping experiences. In this case, use Top notch headless ecommerce site builders.

Headless ecommerce platforms come with specific capabilities essential to the industry. These include payment processing systems, marketing pipelines, integrations, and other sales-related functions.

On top of that, they give you great flexibility to implement online shopping-pick-up-in-store (BOPIS) programs, inventory checks, take out services, etc.

This is possible because headless platforms separate the backend processes (e.g. customer database, order management systems) from the frontend.

When this happens, you don’t need to run tedious updates for every front-end adjustment request.

The result? Customers become transparent, more memorable shopping experiences, encouraging them to come back to your website.

You can also choose robust and user-friendly site builders. They typically come with easily customizable no-code designs, scalability support, and secure and compliant hosting, among other things. This allows you to manage your website effortlessly.

3. Invest in cybersecurity

You cannot underestimate the importance of cybersecurity for small businesses and established businesses, especially today.

With the COVID-19 pandemic limiting physical contact, businesses and customers now conduct their transactions primarily online.

This gives hackers a profitable playing field to hunt down vulnerable businesses and buyers and steal money.

That’s why you should prioritize executing rock-solid cybersecurity measures and investing in powerful tools to help you in your efforts.

Start with these practices:

  • Only work with SSL certified website builders
  • Install and regularly update your firewalls, anti-virus and anti-malware software
  • Create unique login credentials and store them with password managers
  • Encrypt your communications and transactions
  • Watch out for phishing tactics
  • Frequently back up your code, data, and other pieces of information.

In addition, take the time to study the MITER Adversarial Tactics, Techniques and Common Knowledge (ATT & CK) framework. It gathers up-to-date industry information and describes common cybercrime methods to infiltrate your networks.

This knowledge helps you find and correct potential weaknesses in your online systems before hackers exploit them.

4. Take advantage of cloud-based tools

To run a successful online business, you need to be hyper-efficient in your operations. You also need to maintain secure data storage and be able to scale gradually at any time.

You can achieve all of this when you use cloud-based methods for your forms, records, content, operations, and more.

This helps you to reduce your costs and administrative efforts. For example, you can automatically save changes, update data in real time, improve team collaboration, and more.

Let me illustrate an example from modern rental companies.

their technicians use electronic equipment inspection forms to check off digital checklists and take photos when examining physical assets.

They can then submit the forms online and rental managers can instantly receive notifications and approve reports with just one click.

Customers can even sign documents electronically once the equipment they rent is ready for use.

This streamlines the process and improves operational efficiency and the customer experience.

You can apply cloud-based tools and methods in other aspects of your business, such as:

  • HubSpot for customer relationship management (CRM)
  • Slack for internal team communications
  • Dropbox for file storage and sharing
  • QuickBooks for Finance and Accounting
  • BambooHR for human resources
  • NetSuite for enterprise resource planning (ERP), etc.

5. Display breathtaking visuals

Visuals are powerful marketing tools.

They can emphasize the high quality of your products, shape customers’ perspective on their needs, and make them want your merchandise.

Display stunning product photos and videos on your website and social media. Shoot them in HD resolution in the best light, even with spectacular effects.

For example, you can speed up your video to intensify the strong emotions associated with the article. Doing this also gives the illusion of speed, which turns viewers on.

Alternatively, you can slow down your video and highlight the characteristics of an element from all angles. The same principle applies to your product photos.

Take this example of boohoo, who displays great photos of her khaki satin jacket from different angles. boohoo even lets you zoom in to check item details:

Breathtaking_views.png

By posting jaw-dropping visuals, you can effectively get your customers to buy your product or sign up for your free services and demos.

It’s time to build a successful online business

Building a successful online business takes time, but these tips and more can help you get started and get started. sustain your performance.

Plus, keep your customer in mind, be consistent in delivering the brand you promised, and keep innovating.

Over time, if you don’t give up, you can be successful and make a name for yourself in your industry that buyers – and competitors – will be watching.


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Woman turns penchant for productivity into online business https://virtent.com/woman-turns-penchant-for-productivity-into-online-business/ https://virtent.com/woman-turns-penchant-for-productivity-into-online-business/#respond Sun, 28 Mar 2021 07:00:00 +0000 https://virtent.com/woman-turns-penchant-for-productivity-into-online-business/ By Safiya Charles, Montgomery Advertiser MONTGOMERY, Alabama – Ashley Jackson prides herself on your inability to get things done. For the 33-year-old entrepreneur, a cluttered email inbox or calendar full of events is an opportunity, not a nuisance. Jackson is the owner of JAMM Resources, a virtual assistant company that she launched in 2017 after […]]]>


By Safiya Charles, Montgomery Advertiser

MONTGOMERY, Alabama – Ashley Jackson prides herself on your inability to get things done.

For the 33-year-old entrepreneur, a cluttered email inbox or calendar full of events is an opportunity, not a nuisance.

Jackson is the owner of JAMM Resources, a virtual assistant company that she launched in 2017 after recognizing that she could monetize her penchant for productivity and turn it into a lucrative and flexible career.

She offers a range of services to businesses and individuals who cannot do everything on their own, much like a traditional administrative assistant would; accounting, customer service, communications and social media management – the list goes on – except that she does it all from her home office.

His clients range from lawyers and graphic designers to small businesses who send calls directly to his phone or connect through an answering service.

“I see a problem, I find a solution, and I fix it,” Jackson said. “That’s what I do.”

Four years ago, she didn’t know anything about the virtual assistant industry. Now, every time she drives north on Interstate 85, she searches for a large complex of brick buildings that she dreams of someday filling with employees.

It is a vision that some could not have imagined 15 years ago. Jackson dropped out of Jefferson Davis High School in 2006 after a series of suspensions. She said that when she was a teenager she struggled with unresolved emotions about her father that caused her to act in school.

“It’s not about how you start; it’s about how you end up. I had my GED, and it was literally the best thing that ever happened to me. I went to the army and learned all these skills which were directly transferred to my professional life, ”she said.

In the military, Jackson worked in human resources, handling sensitive personal files and helping members apply for insurance and marriage licenses, among other necessities.

JAMM allows Jackson to work remotely, which came in handy when COVID-19 hit, as well as setting his own hours and pay. Another advantage was that there was little or no start-up capital required.

As a married mother of two, she said the freedom had been invaluable, which is why the entrepreneur started mentoring people, especially single mothers, looking to join the industry about a year ago. year. Jackson has been there and knows the fight. This large office complex she dreams of would have an entire floor dedicated to childcare.

Some have wondered why Jackson would offer to train potential competitors.

“If I know something, why not teach it to someone else?” This is who I am. I don’t mind sharing the knowledge I have so people can create better lives for themselves, ”she said.

Jackson sees JAMM as a resource center and plans to offer a structured course in the future that describes the ins and outs of the industry for those who need help starting their business.

One piece of advice she frequently offers is to create a business plan. If she had had one when she first started, it would have allowed her efforts to stay focused on the laser instead of the wide ones. Jackson said that at first everyone looked like a customer to her.

Another invaluable lesson was financial management.

“Don’t mix your personal money with your business money. I didn’t pay myself and I used my business bank account for personal purchases. Once I quit I was able to watch my business account grow.

Although most of Jackson’s interactions with her clients are by phone or email, she said they have become like family to her. Most of the new business inquiries she receives come from personal referrals.

“For me, it all comes down to customer service. I try to treat every business like mine, ”she said.


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woman turns her penchant for productivity into an online business | Alabama News https://virtent.com/woman-turns-her-penchant-for-productivity-into-an-online-business-alabama-news/ Sun, 28 Mar 2021 07:00:00 +0000 https://virtent.com/woman-turns-her-penchant-for-productivity-into-an-online-business-alabama-news/ By SAFIYA CHARLES, Montgomery Advertiser MONTGOMERY, Alabama (AP) – Ashley Jackson prides itself on your inability to get things done. For the 33-year-old entrepreneur, a cluttered email inbox or calendar full of events is an opportunity, not a nuisance. Jackson is the owner of JAMM Resources, a virtual assistant company that she launched in 2017 […]]]>


By SAFIYA CHARLES, Montgomery Advertiser

MONTGOMERY, Alabama (AP) – Ashley Jackson prides itself on your inability to get things done.

For the 33-year-old entrepreneur, a cluttered email inbox or calendar full of events is an opportunity, not a nuisance.

Jackson is the owner of JAMM Resources, a virtual assistant company that she launched in 2017 after recognizing that she could monetize her penchant for productivity and turn it into a lucrative and flexible career.

She offers a range of services to businesses and individuals who cannot do everything on their own, much like a traditional administrative assistant would; accounting, customer service, communications and social media management – the list goes on – except that she does it all from her home office.

Political cartoons

His clients range from lawyers and graphic designers to small businesses who send calls directly to his phone or connect through an answering service.

“I see a problem, I find a solution, and I fix it,” Jackson said. “That’s what I do.”

Four years ago, she didn’t know anything about the virtual assistant industry. Now, every time she drives north on Interstate 85, she searches for a large complex of brick buildings that she dreams of someday filling with employees.

It is a vision that some could not have imagined 15 years ago. Jackson dropped out of Jefferson Davis High School in 2006 after a series of suspensions. She said that when she was a teenager she struggled with unresolved emotions about her father that caused her to act in school.

“It’s not about how you start; it’s about how you end up. I had my GED, and it was literally the best thing that ever happened to me. I went to the army and learned all these skills which were directly transferred to my professional life, ”she said.

In the military, Jackson worked in human resources, handling sensitive personal files and helping members apply for insurance and marriage licenses, among other necessities.

JAMM allows Jackson to work remotely, which came in handy when COVID-19 hit, as well as setting his own hours and pay. Another advantage was that there was little or no start-up capital required.

As a married mother of two, she said the freedom had been invaluable, which is why the entrepreneur started mentoring people, especially single mothers, looking to join the industry about a year ago. year. Jackson has been there and knows the fight. This large office complex she dreams of would have an entire floor dedicated to childcare.

Some have wondered why Jackson would offer to train potential competitors.

“If I know something, why not teach it to someone else?” This is who I am. I don’t mind sharing the knowledge I have so people can create better lives for themselves, ”she said.

Jackson sees JAMM as a resource center and plans to offer a structured course in the future that describes the ins and outs of the industry for those who need help getting their business started.

One piece of advice she frequently offers is to create a business plan. If she had had one when she first started, it would have allowed her efforts to stay focused on the laser instead of wide. Jackson said that at first everyone looked like a customer to her.

Another invaluable lesson was financial management.

“Don’t mix your personal money with your business money. I didn’t pay myself and I used my business bank account for personal purchases. Once I quit I was able to watch my business account grow.

Although most of Jackson’s interactions with her clients are by phone or email, she said they have become like family to her. Most of the new business inquiries she receives come from personal referrals.

“For me, it all comes down to customer service. I try to treat every business like mine, ”she said.

Copyright 2021 Associated press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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Jaong Company: an online business from Nagaland | Morung Express https://virtent.com/jaong-company-an-online-business-from-nagaland-morung-express/ https://virtent.com/jaong-company-an-online-business-from-nagaland-morung-express/#respond Thu, 26 Nov 2020 13:44:18 +0000 https://virtent.com/jaong-company-an-online-business-from-nagaland-morung-express/ Administrator, Hope Academy, Sashila Ozukum and others at Jaong Company launch at Tourist Lodge, Dimapur on November 26. (Photo Morung) Morung Express newsDimapur | November 26 An online business “Jaong Company” was launched at Tourist Lodge, Dimapur on November 26th. Hope Academy Dimapur administrator Sashila Ozukum, who launched the online business in her speech, said […]]]>


Administrator, Hope Academy, Sashila Ozukum and others at Jaong Company launch at Tourist Lodge, Dimapur on November 26. (Photo Morung)

Morung Express news
Dimapur | November 26

An online business “Jaong Company” was launched at Tourist Lodge, Dimapur on November 26th.

Hope Academy Dimapur administrator Sashila Ozukum, who launched the online business in her speech, said Nagaland state is still new to business creation and entrepreneurship.

Sashila observed that in business and entrepreneurship, the Naga tend to expect quick returns or profits and become impatient and usually give up if they get the expected profit even at the initial stage.

She encouraged local entrepreneurs not to give up easily and added that they are the heart of the state’s economy.

Owner of “Jaong Company” Lima Jamir said the online business is more like a “support company” to help people grow their businesses.

Stating that around 80 percent of Naga youth are unemployed, Jamir said the new company will provide services such as awareness campaigns, mentoring, advertising, customer service and delivery service.

The company also aims to help young entrepreneurs build confidence in their business and create a scientific system to work nonstop and help build their brand to excel both nationally and internationally, Jamir said.

He further said that the use of technology has increased and the traditional way of shopping will gradually become out of fashion.

Jaong Company would provide a solution for entrepreneurs to start their own virtual business and expand their market.

One of the unique services offered by the Jaong company is the “public to public service” where the company would provide a toll free number and the public could sell or transport their products and the pickup and delivery service would be provided by the Joang company. .

In addition, the company has informed that it will offer free discounts on the delivery service to the first 50 customers from December 1-3.

Jaong, taking the name of the founder’s great-grandfather, started as a small farm in 2018 in Yisemyong in Mokokchung district.


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FVHS Virtual Enterprise Courses Launch Online Businesses https://virtent.com/fvhs-virtual-enterprise-courses-launch-online-businesses/ https://virtent.com/fvhs-virtual-enterprise-courses-launch-online-businesses/#respond Thu, 19 Nov 2020 08:00:00 +0000 https://virtent.com/fvhs-virtual-enterprise-courses-launch-online-businesses/ Writers’ Note: Katy Nguyen and Brian Pham are enrolled in the fourth period Virtual Enterprise class. Due to the ongoing pandemic, Fountain Valley High School’s virtual business class, like many other elective courses, has moved all of its activities online. The students of the Zero Period Virtual Enterprise prepare to take photos of their business. […]]]>


Writers’ Note: Katy Nguyen and Brian Pham are enrolled in the fourth period Virtual Enterprise class.

Due to the ongoing pandemic, Fountain Valley High School’s virtual business class, like many other elective courses, has moved all of its activities online.

The students of the Zero Period Virtual Enterprise prepare to take photos of their business. (Photo courtesy of FVHS Virtual Enterprise)

VE is a regional professional program class that allows students to start and operate their own businesses and participate in competitions.

This year VE is divided into two distinct classes: a zero period and a fourth period. Although both courses are run by Sarah McCance, a business professor, they have their own businesses.

“With the popularity and success of Virtual Enterprise in recent years, we have been fortunate to interview enough applicants to fill two competitive classes,” said McCance. “FV has such brilliant and amazing students, we wanted more to have the opportunity to have such a dynamic course.”

Fillosophy is the zero period VE class with Vinh Tran senior as CEO. Their business revolves around a mobile charging station for household items, such as hand soaps, dish soap and detergents.

“We currently have four trailers rotating in Orange County, located around farmers markets, college dorms, etc., to help bring comfort to those who want to start or continue to be more environmentally friendly. “said Shayla Pham, General Manager Officer of Fillosophy.

Fourth period Virtual Enterprise students pose during their company photoshoot. (Photo by Kim Ly)

MINED is the fourth VE period class with Natalie Papazian senior as the CEO. Their company is a clothing brand that sells denim products made from recycled plastic bottles.

“With the impact of plastics on the environment, our mission is to reduce plastic waste while providing our consumers with fashionable products,” said Papazian. “MINED is actually denim spelled backwards, because we are turning the industry upside down! “

Despite the absence of the usual trade shows and competitions, both classes quickly adapted to VE in a virtual setting.

“We did a great job as a class to make this situation work and make the most of it,” Pham said. “It is also very disappointing that we probably do not have the opportunity to do field trips for trade shows this year, especially for older people new to the class, as they have not been able to do so. to experience it last year. “

While there is additional competition to have two separate classes to represent FVHS, students in each of the classes are thrilled with what the rest of the year has in store for them.

“This year has started off amazingly. I am so grateful that our team has already created a strong bond; Personally, I think it allows us to work more efficiently, ”Papazian said. “We have all worked diligently to ensure that our entire company is constantly striving to do the best we can and I could not be more proud of the progress we have made.

McCance is also excited to work with new students in the classes and is impressed with the amount of effort each one puts into it.

“Being online has been a challenge in the way we compete and our team buildings have been different, but I think it’s also a good lesson for all of us to learn new things and adapt to it. that’s going on around us, ”McCance said.

To follow the two companies, you can follow @fvhsve and @vefvhs on Instagram, Twitter, and TikTok. Visit their websites at fillosophyve.com and minedve.com.


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Online business HasthaKatha weaves stories of Indian crafts and folk arts into western clothing https://virtent.com/online-business-hasthakatha-weaves-stories-of-indian-crafts-and-folk-arts-into-western-clothing/ https://virtent.com/online-business-hasthakatha-weaves-stories-of-indian-crafts-and-folk-arts-into-western-clothing/#respond Fri, 16 Oct 2020 07:00:00 +0000 https://virtent.com/online-business-hasthakatha-weaves-stories-of-indian-crafts-and-folk-arts-into-western-clothing/ HasthaKatha’s range of hand-woven clothing showcases the traditional arts and crafts of our country Dresses with a touch of Madhubani, jumpsuits with Gurjar embroidery, kantha-inspired wrap dresses and kalamkari scarves are the hallmarks of HasthaKatha, an online business started by Ekta Jaiswal and Divya Lakshmi, alumni of the National Institute of Fashion Designing, Hyderabad. . […]]]>


HasthaKatha’s range of hand-woven clothing showcases the traditional arts and crafts of our country

Dresses with a touch of Madhubani, jumpsuits with Gurjar embroidery, kantha-inspired wrap dresses and kalamkari scarves are the hallmarks of HasthaKatha, an online business started by Ekta Jaiswal and Divya Lakshmi, alumni of the National Institute of Fashion Designing, Hyderabad. .

The four-year initiative, which aims at slow fashion, weaves Indian folk arts and textiles into Western clothing.

Hastha means hand gesture; we want to tell stories through our handmade and personalized clothes, ”says Ekta, who had wanted to start his own brand since his college days.

Brand idea

Ekta and Divya graduated in 2013 and joined Kalanjali’s design team, traveling to Andhra Pradesh and exploring textiles and folk art. The duo were also among 30 finalists selected for a fashion incubator competition on an online portal to showcase their branding ideas. “As the online marketplace was not established in 2015, we couldn’t go ahead with the ideas,” recalls Ekta, who moved to her hometown of Delhi to work at an export house. for a year before switching to the fashion social network. Soon she decided to start something on her side.

Hand painted and embroidered pouch inspired by Kalamkari art

Hand painted and embroidered clutch bag inspired by Kalamkari art | Photo credit: Special arrangement

“Instead of mass-produced clothes, our goal is to promote slow fashion -“Jisko bannne mein time lagta hai, usko kharaad hone mein bhi time lagta hai (what takes time to make also takes time to be sold) ” and give pride of place to Indian craftsmanship. Indian handicrafts are seen in saris and salwar suit but our goal is to present it on western clothing, ”says Ekta, adding that HasthaKatha’s customers are primarily from Etsy, the American e-commerce platform.

Divya lives in Hyderabad and has left the company, but the duo are still “close friends”. Ekta transformed part of his house into a workshop / studio. “I often visit hand embroiderers, painters and block printers to work on my clothes and scarves. I can’t afford to hire them as I work in a small space, ”she says.

Jumpsuit inspired by Gurjar embroidery from Gujarat.  A design by Ekta Jaiswal

Jumpsuit inspired by Gurjar embroidery from Gujarat. A design by Ekta Jaiswal | Photo credit: Special arrangement

Speaking about how she makes her ensembles, Ekta shares, “I create clothes only in cotton and linen, inspired by the crafts and folk arts that surround me, but I prefer light embellishments. A western top painted entirely in Kalamkari or Madhubani is too heavy for casual wear and gets expensive too. Portability and cost are essential elements for the business. Not all of my clothes feature Indian craftsmanship; some are just for those who like simplicity.

Her scarves cost less than 1,000 and jumpsuits and dresses start from 1,500. Speaking of sustainable fashion, she says she only uses coconut or shell buttons and not plastic or wood. “In addition, the remains of tissue are converted into masks,” she says. Ekta adds: “With a minimum of people involved in my business, the Photoshop I learned in college helps me edit Instagrammable photos.”

Find Hasthakatha on Etsy and on Instagram.



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Mac the Antique Plumber from Sacramento becomes a fully online business https://virtent.com/mac-the-antique-plumber-from-sacramento-becomes-a-fully-online-business/ https://virtent.com/mac-the-antique-plumber-from-sacramento-becomes-a-fully-online-business/#respond Sun, 03 Jul 2016 07:00:00 +0000 https://virtent.com/mac-the-antique-plumber-from-sacramento-becomes-a-fully-online-business/ Bryan “Mac” McIntire is the owner of Mac the Antique Plumber with his wife, Suzanne McIntire. The company will close its store on Elvas Avenue and transform into an online business operating in El Dorado County. Fall Payne apayne@sacbee.com Tons of toilets, dozens of sinks and tons of light fixtures. This is only part of […]]]>


Bryan

Bryan “Mac” McIntire is the owner of Mac the Antique Plumber with his wife, Suzanne McIntire. The company will close its store on Elvas Avenue and transform into an online business operating in El Dorado County.

apayne@sacbee.com

Tons of toilets, dozens of sinks and tons of light fixtures.

This is only part of what Bryan “Mac” McIntire has accumulated in his Mac the Antique Plumber store for nearly 40 years in Sacramento.

At the end of the summer, the huge collection of plumbing equipment, lighting supplies, hardware and home accessories must be moved or sold.

McIntire, the second generation owner / operator of the sprawling 9,000+ sq. Ft. Business at 6325 Elvas Ave. El Dorado County.

Before the end of the year, he plans to become a fully online business.

It’s a big decision for McIntire, 67, who loves old plumbing fixtures and is moving out of a building he bought almost a quarter of a century ago.

Why now?

“To tell you the truth, it’s getting harder and harder to be in the retail business and keep (the store) going with all the expenses – payroll, construction payments, workers’ compensation, insurance,” he said. McIntire said. “And yes, it would be nice to have a little more free time to do some of the things that I love to do.”

McIntire says he has a potential buyer for his building and is in the process of selling goods that will not be transported to El Dorado County. There, McIntire says he plans to build a warehouse in Somerset, perhaps 3,750 square feet with room to add.

He might need some extra space. The showroom at Elvas Avenue store is clean and thoughtfully appointed, with gleaming modern and antique items on display from floor to ceiling.

Merchandise includes clawfoot tubs, tall tank and pillbox toilets, meticulously restored Victorian-era sinks, ornate chandeliers, lamps and hundreds of accessories. The showroom showcases some of McIntire’s handiwork, including pieces that have undergone polishing, plating, glass beading, lacquering and finishing. Custom-designed sinks are also part of the mix.

It’s a mind-boggling display. And that’s just the tip of the iceberg.

The doors to the rear of the main exhibition hall are the first entry ports in a seemingly endless maze of stacked rooms with toilets, tubs, sinks, hardware, and work rooms (for finishing, fabrication, repairs and more). Drawers of antique door handles, faucet hardware, clawfoot tub legs, brass fixtures and specialty tools can be found in every corner.

Oh, and there are the two drum sets that McIntire occasionally discovers to hammer, the better to relieve stress and enjoy his lifelong love of music.

A trip to the back of the property reveals a sea of ​​even more tubs, sinks and toilets.

“Yeah, I know it’s a lot. I’ll move them or sell things or both, ”McIntire said with a small laugh and a nod. “The transition is going to be difficult.

McIntire has help, which includes his wife and always efficient accountant, Suzanne; his son, Jesse; and his employee and friend for almost 30 years, Ken Boucher.

In the 1990s, the store employed more than a dozen people, but McIntire explained that growing competition from online sellers and large retailers has made sledding difficult in recent years.

“We have good, long-time loyal customers who come in, but it can take a long time between visits,” McIntire explained.

Customers include those who are restoring older homes or converting their contemporary homes to include older fixtures. Operators of hotels and other accommodation are also turning to McIntire for hard-to-find fixtures and antique plumbing and lighting items.

McIntire said what he will miss the most once the move is complete is “the meeting and welcoming part, all the people we have met and known over the years. … Part of me is sad to see this happen.

McIntire acknowledged that some of those bittersweet feelings are tied to closing a chapter on family history.

Bryan’s father, Leon “Mac” McIntire arrived in Sacramento in 1961, working as a regional representative for manufacturers of plumbing products.

Years later, Leon McIntire decided to open his own plumbing hardware store, some of which were of his own design. He’s also done reproductions, upgrades and restorations of equipment, doing it all in his garage. Air bases and school systems have become regular customers. The same goes for people looking for unique items to outfit their home.

Eventually, the need for more space prompted Leon McIntire to open his first Mac the Antique Plumber store in 1979 on 57th Street, where the current 57th Street and Antique Design Center is now located. This is where Bryan McIntire learned the ropes.

Suzanne McIntire recalled that the father and son were known as “Big Mac” and “Little Mac”.

Leon McIntire died in 1987, leaving his son Bryan to continue the family business. In 1993, McIntire purchased the building on the current site of Elvas Avenue. Besides sales and shipping, his work in the industry includes two patents, including one for a uniquely-looking toilet with a round water tank.

McIntire says the long-term future of his business largely depends on how deeply his son Jesse wants to immerse himself in it. Bryan McIntire rolls his eyes at the thought of moving tons of inventory over the next few months, but says he’s “willing to deal” with customers who want to buy items for sale.

Along that line, he said he was planning a big garage sale. A “mobile sale” currently underway includes a wide range of merchandise at a discount of 15% to 75%.

He also covered his basics online. Besides the long standing antiqueplomber.com website, McIntire builds modernplomber.com, with more contemporary plumbing equipment and accessories.

McIntire says the current operation has customers “across the country … and around the world,” and he hopes those buyers will continue to view his inventory online, perhaps attracting new customers in the process. McIntire also insists that many of its plumbing products are superior to what shoppers find in branded retail stores.

McIntire’s upcoming shift to a fully web-based business model is a microcosm of what has happened to major retailers nationwide in recent years. Heavyweights like Sears, Kmart, and even Wal-Mart have scaled back their physical operations amid intense online competition from major players like Amazon.com.

Retail ghosts of recent years include Borders Group, which once operated hundreds of stores with books and music, but went out of business in 2011. Most recently, the sporting goods chain Sports Authority announced the closure of its stores against a backdrop of plummeting finances.

“Running a brick-and-mortar plumbing and home furnishings store in these times is almost ‘Mission: Impossible.’ Said Peter Schaub, a New York-based marketing and branding expert. “Not only do you compete with the big home improvement chains like Home Depot and Lowe’s, but you also have many sites online that allow consumers to focus on their specific needs.

“I hope the long-time Sacramento business has a well-established group of loyal customers, and from their website it appears they have unique products for specialty buyers.”

Besides the two antique and modern plumbing websites, you can get more information about Mac the Antique Plumber by calling 916-454-4507.


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Total Concept launches a fully online business https://virtent.com/total-concept-launches-a-fully-online-business/ https://virtent.com/total-concept-launches-a-fully-online-business/#respond Mon, 11 May 2015 07:00:00 +0000 https://virtent.com/total-concept-launches-a-fully-online-business/ FLIGHT. 130 | NO. 91 | Monday, May 11, 2015 SPOTLIGHT ON SMALL BUSINESSES Presented by By Madeline Faber If you’ve heard of an in-store sale while shopping, this Memphis-based printing company could have helped you save those extra pennies. For nearly 20 years, Total Concept has worked as a full-service print shop for major […]]]>


FLIGHT. 130 | NO. 91 | Monday, May 11, 2015


By Madeline Faber

If you’ve heard of an in-store sale while shopping, this Memphis-based printing company could have helped you save those extra pennies.

For nearly 20 years, Total Concept has worked as a full-service print shop for major manufacturers and retail chains in the Memphis area. This year, she will be launching a fully online business, Eco Signs and Banners Memphis, within the parent company.

With around 30 small printing companies in Memphis, most are still trying to survive in the commercial market within the Memphis community, according to Gene Martin, commercial director at Eco Signs and Banners.

Total Concept owner Chris Deal is launching Eco Signs and Banners, an e-commerce printing company this year. To facilitate, he invested in new equipment and an expansion of the warehouse.

(Daily News / Andrew J. Breig)

Martin develops the website, www.ecosignsandbanners.com, and plans to eventually consolidate all operations of Total Concept owner Chris Deal on the Eco Signs and Banners site.

The business of Eco Signs and Banners is generated entirely by e-commerce traffic. Customers can go online and select a static design to edit or create a custom design.

Deal, which acquired Total Concept in 2010, hired two graphic designers to provide free advice on the design of windows, banners and signs. Although Eco Signs and Banners customers never have to walk into a storefront, they can still use this service by calling or sending an email.

“Often the larger chains will contact you within 24 hours. We will get back to you in an hour, ”said Martin. “And then we’ll send you proof within eight hours.” “

With an investment of $ 50,000 in large format printing equipment, Eco Signs and Banners will be able to process approximately 50 orders per week. Orders are printed and shipped from the company’s 20,000 square foot warehouse at 1324 Farmville Road. The addition of three new full-scale printers required a 3,000 square foot expansion of the equipment room, but the transition was mostly smooth. Currently, Total Concept has 10 employees and is looking to hire two more if Eco Signs and Banners lives up to monthly revenue projections of $ 6,000 to $ 10,000.

This new activity also marks Total Concept’s first foray outside the Memphis market. With the UPS shipping module, green signs and banners can operate across the United States. With the increasing market share of companies like FedEx Office, family businesses must act quickly to stay relevant.

“With the changing landscape of the print market, we have decided to invest in new digital technology,” Deal said. “This new equipment, combined with high-speed digital copying equipment, on-site graphic designers, a large warehouse that provides storage and packaging of the kits, just seems right for the business.”

Loren Sprague, graphic designer for Eco Signs and Banners, retouches a plan in the company’s offices.

(Daily News / Andrew J. Breig)

Although the technology used has been around since the 1980s, large format or computer controlled printing, as opposed to screen printing, is a recent trend among printing companies. According to a white paper “Going Wide: Understanding the Opportunities in Wide-Format Printing” published by What TheyThink, a leading media organization for the printing and publishing industry, demand for large-format printing is increasing by compared to the general downward trend in other business impressions. services.

Companies change and structure products differently. Instead of being a manufacturer of printed products, they are positioning themselves as a strategic marketing partner for customers. This is especially the case for Eco Signs and Banners, which offers creative product solutions, project management services and strategy advice from industry experts among the services it provides. The target audiences are also different for the two companies. Total Concept has carved out a niche in the manufacturing and retail markets, and green signs and banners target individual consumers: parents of footballers, event coordinators, and sorority and fraternity decorators.

“We’re trying to separate our identity from being just a print fulfillment company to a full service provider for signs and banners,” Martin said.


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Lync Online: Enterprise Voice out, incoming PSTN calls https://virtent.com/lync-online-enterprise-voice-out-incoming-pstn-calls/ https://virtent.com/lync-online-enterprise-voice-out-incoming-pstn-calls/#respond Mon, 21 Apr 2014 07:00:00 +0000 https://virtent.com/lync-online-enterprise-voice-out-incoming-pstn-calls/ Question: When will Lync Online support Enterprise Voice? Short answer: who knows? But there’s also a long answer, and, frankly, it’s quite interesting. And from the perspective of Lync Online customers, that’s potentially promising for those who want to keep waiting. So let’s take the time to dissect what Microsoft is now saying that it […]]]>


Question: When will Lync Online support Enterprise Voice? Short answer: who knows?

But there’s also a long answer, and, frankly, it’s quite interesting. And from the perspective of Lync Online customers, that’s potentially promising for those who want to keep waiting. So let’s take the time to dissect what Microsoft is now saying that it plans and doesn’t plan to offer regarding the integration of better telephony capabilities into Lync Online.

First of all, a little story. There are two versions of Lync: Lync Server 2013 and Lync Online. (There’s a third actually – one for hosting providers – but let’s forget that because that’s not the focus of what we’re talking about now.)

• Lync Server is deployed as on-premises software; Lync Online is a cloud-based subscription service.

• Lync Server supports instant messaging, presence, conferencing, and all of those cool features; Lync Online has it all, too.

• Lync Server supports an optional set of advanced telephony features called Enterprise Voice (at least more advanced than those supported by Lync without Enterprise Voice); Lync Online does not.

The corporate voice in Lync Online was a nod to Microsoft back in 2011. In February 2013, former Skype president Tony Bates said Lync Online would have Enterprise Voice in the the next 18 months. In July 2013, Vice President Derek Burney reiterated “Microsoft’s commitment for Enterprise Voice in Lync Online. ”But in his Lync Conference 2014 keynote, Lync’s prodigal leader Gurdeep Singh Pall said, “This year we will be offering the ability to get PSTN inbound and outbound phone numbers and calls in Lync Online. This is what customers have asked for, and we will make it happen.

Note the change in verbiage. Lync Online will receive PSTN calls. Not Enterprise Voice. PSTN call.

Gurdeep Signh Pall announcing Lync Online PSTN call at Lync 2014 conference

Business Voice Calls vs. RTC
Enterprise Voice has a very specific meaning in the Lync language, so let’s leave it Microsoft explains it:

“With Enterprise Voice, Lync Server provides a standalone Voice over Internet Protocol (VoIP) offering to enhance or replace traditional Private Branch Exchange (PBX) systems. Enterprise Voice users can call colleagues on your organization’s VoIP or PBX network, and they can call traditional phone numbers outside your organization. The Enterprise Voice solution includes common calling features such as answer, forward, transfer, hold, forward, release and park, and enhanced 9-1-1 …. ” [emphasis added]

Enterprise Voice is vitally important to Microsoft’s unified communications strategy, as it is what makes Lync Server a viable alternative to a traditional on-premises PBX. This is what sets Lync Server up against Cisco UC Manager, Avaya Aura Communications Manager, and the myriad of other enterprise voice systems available. Lync with Enterprise Voice has PBX calling features – not hundreds or even dozens, but enough to spark business interest. It has response groups – not precisely ACD but ACD-ish. It features call admission control, which helps deliver professional-grade voice over low-bandwidth networks. And there’s that bit that I put in italics – the ability to dial old normal phone numbers … i.e. PSTN calls.

As I mentioned, Enterprise Voice is the reason businesses are choosing (or at least considering) Lync Server as an alternative to a traditional PBX. The lack of corporate voice is the reason businesses can’t use – or even consider using – Lync Online as an alternative to a hosted PBX service. If and when Microsoft integrates the full set of Enterprise Voice features into Lync Online, it might have something competitive with hosted PBX services.

A year ago, Microsoft was basically saying this was the direction Lync Online was taking when Enterprise Voice was ostensibly on the Lync Online roadmap. But the story has changed. At the Lync 2014 conference, Microsoft announced that it now plans to add to Lync Online only PSTN calls (only one of all Enterprise Voice features).

So what does the PSTN call? As Pall and others at the Lync conference explained, it felt like little more than a dialer, as well as being able to have a phone number associated with an end user’s Lync account. The phone numbers will come from one of Microsoft’s four partner carriers, and when someone dials that number, a Lync Online user can answer the call with their Lync client. Users can also make calls to PSTN numbers.

Next page: More than PSTN calls, less than enterprise voice

More than PSTN calls, less than Enterprise Voice
So this is it? Not only will Lync Online users be able to set up PC-to-PC voice connections, but will also be able to make and receive calls to PSTN? Nothing more than that?

Well, it turns out that it’s not just PSTN calls that will be added to Lync Online. I first heard this from some Microsoft partners at the Lync conference and had it confirmed by Microsoft representatives at Enterprise Connect last month.

To understand what besides PSTN calls will be added to Lync Online, a little more history …

At the moment there is two options for the purchase of Lync Online: Plan 1 with multi-party chat and point-to-point voice / video; and Plan 2 with multi-party chat / voice / video and content sharing. A few years ago, however, there was a Plan 3 which included more advanced telephony features, described in Microsoft documentation as:

• Make and receive calls to any phone number using a partner call service
• Interoperability with Exchange Online voicemail
• User call controls (call forwarding, simultaneous ringing, etc.)
• Cloud-based interoperability with partners providing calling services (eg Jajah)

There are a lot of cool things in Plan 3’s feature list. Make / receive calls from any phone, so PSTN calls like what’s now on the Lync Online roadmap. Voicemail and user call controls such as call hold, transfer, and transfer, so some elements of Enterprise Voice that weren’t actually noted in Microsoft’s PSTN calls in the Lync announcement Online.

The mention of Jajah is also significant. The late Plan 3 dates back to when Microsoft announcement that Jajah would be the first of several providers to integrate their Internet telephony services with Lync Online to enable PSTN calls. But Jajah crashed and burned. In mid-2013, he abandoned the integration of Lync Online and in early 2014 all of its services to close completely. Microsoft had never signed up to other service providers. Lync Online has therefore lost its one and only way to connect to the PSTN, and Plan 3, with its “Enterprise Voice lite” feature set, has been quietly scuttled.

Microsoft is now planning to restore not only PSTN calls, but also some or all of the “Enterprise Voice lite” features of Plan 3. I first heard about this in a hallway conversation with Microsoft partners during the Lync conference. Those working with Microsoft to make PSTN calls in Lync Online a reality have told me that users can certainly forward, forward, and handle calls originating from PSTN, and simultaneous ringing will certainly be possible with Lync Online. So maybe it’s the return of Plan 3 in all its glory. No call admission control, no Response Groups, but a set of PBX-like features that go beyond simple PSTN calls.

So when will Lync Online get PSTN calls and all that other good stuff? Microsoft doesn’t commit to delivery dates, but from what I’ve heard, it will be available from four telecom partners later this year. Later – in 2015 – it will be available from Microsoft itself. I have discovered a number of details about the two (or three, depending on who you ask) the means by which carriers will be able to provide PSTN calls for Lync Online. I’ve detailed them, along with the time frame in which the services are likely to become available, in a short Ovum report that Knowledge Center subscribers can read. here.

Repressed request
Lync Online’s lack of corporate voice – or even just PSTN calling and the EV feature subset we’re talking about here – has long frustrated me as an analyst. While Lync Server can be a viable alternative to an on-premises PBX, I don’t see why Microsoft is taking so long to make Lync Online an equally viable alternative to a hosted PBX service.

But I’ll tell you who’s even more frustrated: Lync Online customers. After posting my Ovum report, one of our clients, an IT infrastructure manager at a Japanese automotive supplier with nearly 50 locations, emailed me about using Lync Online by his company.

Although manufacturing centers have a difficult network environment with limited bandwidth and high access line costs, “Lync Online has proven to be a robust solution to keep these [sites] connected, “he wrote.” However, a constant cause of frustration … has been the lack of PSTN access which is only compounded by Microsoft’s lack of clear direction and timeline for a solution and by the presence of the PSTN on the Skype platform. “The ability to call the PSTN through Skype,” he continued, “makes it a concept our users are very aware of, but [with Lync Online it is] as far as ever in terms of delivery dates. ”

The Lync Online customers I spoke with at the Lync conference are also eager to call PSTN. It used to be an option, and they want it to be an option again. They are encouraged that Microsoft is considering reinstating it as an option. They are upset that it is not yet available, that it will not be available for such a long time, and that Microsoft does not commit to a specific delivery date. But I have a feeling that once Microsoft ships it, Lync Online customers will be happy.

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