Barack Obama will travel to Malaga for the DES-Digital Enterprise Show 2022

The 44th US President will participate in a question and answer session. / AFP

The technological event will bring together more than 12,000 people and will promote the digitalization of companies and administrations

ON Malaga

Former US President Obama will participate in a question and answer session during the sixth edition of the international forum for innovation and digital transformation DES – Digital Enterprise Show, which will be held for the first time in Malaga from 14 to 16 June. It will bring together more than 12,000 people with the aim of boosting the digitalization of businesses and administrations to make businesses more competitive and boost economic and social development.

Under the theme Reimagine Business, more than 500 experts from around the world will participate in the Digital Business World Congress which is part of DES2022, sharing their strategies, knowledge and success in applying technology to different sectors.

One of the highlights of the Digital Business World Congress will be the participation of the 44th President of the United States of America, Barack Obama, who will discuss with CEOs and senior managers of major international companies how to approach economic issues, social and technological challenges that have recently appeared in our system.

Blue economy and increased life expectancy

Other experts who will participate in DES2022 include Gunter Pauli, the founder of ZERI (Zero Emissions Research and Initiatives), entrepreneur and specialist in the blue economy; Liz Parrish, who will talk about the progress of her research to develop a method to reverse cell aging and improve life expectancy; Jesús Hernández Galán, director of accessibility and innovation at the ONCE Foundation, who will explain how technology can help people with disabilities to increase their autonomy; Andy Stalman, brand image consultant; Andrea Bonime-Blanc, international consultant on corporate governance, risk, ethics, reputation, ESG and cybersecurity; Eva Snijders, storytelling and communication coach; Marc Vidal, expert in digital transformation and economic analysis, and Paulina Tenner, author, speaker and entrepreneur specializing in start-ups, corporate transparency and female talent, among others.

This year’s event will also feature over 200 exhibitors, including companies such as AWS, IBM, KPMG, Kyndryl, T-Systems, Arcopay, Codurance, Personio and The Cube, who can advise you on the most market innovations such as Artificial Intelligence, IoT, Big Data, Virtual Reality, Blockchain, 5G and more.

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