Barack Obama among the speakers at the DES-Digital Enterprise Show in Malaga

The DES-Digital Enterprise Show in Malaga will run for three days from June 14-16, with Barack Obama among the speakers.

The city of Malaga will host the DES-Digital Enterprise Show from June 14 to 16, 2022. This event is a prestigious benchmark for digital transformation in southern Europe, which will be held for the first time in the capital of the Costa del Floor.

Former US President Barack Obama is among the long list of experts due to travel to Malaga. The DES will bring together around 15,000 participants, of whom around 12,000 will spend three nights in accommodation in the city and its surroundings.

These 12,000 participants will travel to the Andalusian city with the aim of discovering the latest innovations and solutions to carry out digital transformation in different industries.

Following the influx of visitors, the hotel sector is booming. According to direct sources of hotels established in the capital of Malaga, as well as the travel agency of the event and the accommodation platforms consulted by theopinionofmalaga.esthe occupancy rate between June 14 and 16 is 96%.

It should be taken into account that, according to the data of the National Institute of Statistics (INE) since last March, Malaga has had 12,106 places available in its hotel establishments. Therefore, occupancy will almost certainly reach 100% during DES week.

In order to accommodate all attendees of the tech event, organizers began looking for alternative venues. Towns close to the capital, such as Torremolinos or Benalmadena, will thus benefit from this influx of people to be housed.

With these data, it is expected that the economic impact of DES2022 in Malaga will be improved, as well as increase the contracting of services related to the tourism, culture and gastronomy industry.


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