Appointments of social enterprises Four non-executive directors



As Greenstream Flooring CIC enters a new phase of growth, four new non-executive directors have been appointed to the board of directors.

The non-profit social enterprise is based in Porth Rhondda Cynon Taf and maximizes the benefits to the community from the sale and reuse of flooring. Last week, it was recognized as one of the top 100 social enterprises in the NatWest SE100 2021 index.

In 2020, Greenstream diverted more than 51,100 m2 of otherwise wasted carpet for the benefit of the community and was also instrumental in supporting the “Soil Report”, which highlighted the important impact of carpet on standards of Welsh accommodation.

Ruth glazzard an experienced financial services regulator and governance professional joins the chair. Having worked for the Financial Conduct Authority in a number of roles and most recently as Head of Governance for Standard Chartered Bank, Ruth is a senior independent member and Chair of the Local Government Audit and Standards Boards. . Ruth recently returned home to South Wales, with a non-executive career focused on social purpose organizations. In addition to her work with Greenstream, Ruth is a non-executive director of the Coastal Housing Group in Swansea and vice chair of the Digital Health and Care Wales Special Health Authority.

David evans is an experienced manager with a proven track record of leadership in the field of workplace wellness and management consulting, both in the UK and abroad; always in arenas for social purpose. For over 14 years, David has led workplace social support teams at director and board level, providing services to disadvantaged individuals and communities to improve their prospects. Most recently, he developed and led an international consulting service creating workplace wellness initiatives across the Middle East, primarily in Saudi Arabia and Kuwait.

Keith hayward is a very experienced sales and marketing manager who has held key positions in several multinational companies as well as non-executive roles elsewhere. He is active in government initiatives in terms of sustainable development and works directly with the regulators concerned. His experience in building, managing and converting a work pipeline and developing the strategy necessary to enable progression provides essential insight into the process of growing and sustaining any business he works in.

Phil morgan has extensive experience, not only in large financial organizations, but also as a change agent in real estate acquisitions in collaboration with local authorities. In addition, he has held executive and non-executive director positions at a number of companies, some involving equity participation as well as treasury roles at Hewlett Packard and Alcatel Electronic. He then returned to Wales as a treasury and corporate finance consultant, which involved fundraising and restructuring across a wide range of business lines. Phil was also president of the National Dance Company of Wales for over 10 years.

The four new non-executive directors join the current board of directors composed of Ellen Petts, CEO and founder; Becky Lythgoe, secretary and director of the company; and Martin Little, chief financial officer. Greenstream Flooring currently employs 11 people and recruitment is underway for a general manager to oversee the operations of the Porth warehouse.

Ruth Glazzard, Non-Executive Director and President comments on the nominations:

“All of our appointments bring an immense amount of experience and expertise to Greenstream Flooring at a time when the organization is at a key point in its growth. We can only see that the need to support the local community and to strengthen the circular economy initiative is increasing; and we are all keen to put something back into a local business that has a great base for expansion.

For more information on Greenstream Flooring CIC, please visit


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